One terribly depressing observation I have of this is that while dose modification is entirely sensible, there is absolutely zero incentive for a pharmaceutical company to play along with this.
It even gets down to the point that while ponatinib is indicated with a starting dose of 45mg, everyone knows 15mg is really the place to start. But Takeda can’t say it, they can only “nudge, nudge, wink, wink” to suggest it. I think even legally that they can’t suggest starting below the approved indicated dose, and the sensible doctors prescribing 15mg are doing to “off label”.
If BMS argues that 50mg of dasatinib was actually better all round than 100mg, they are leaving money on the table because charges are milligram based not amount of doses based.
I don’t have a neat answer, but drug development needs to be incentivised to the best outcome for the patient not just how much they can sell. Maybe a manufacturer should be paid just as much for a patient in MMR who takes 20mg as for one who takes 140mg. I am sure this isn’t the answer, but you know where I am getting at.
I have long held the opinion that dose optimisation is more important than TFR because there is a much much bigger cohort of patients who could benefit.
David.